Specialization is becoming more and more a must in the world of marketing. Business nowadays are faring much better by focusing their efforts on serving a very specific type of clientele, a practice often known as niche marketing. Many online marketers are making use of search engine optimization to target specific portions of markets and are gaining customers this way. This is one of the ways that smaller businesses are beating out larger corporations.
Just like in any business, the key to gaining customers via SEO is to have a website placed ahead of the competition in the search engines like google. With the proper know how, practically anybody can position their website at the very top of the search engine listings and therefore gain more clients this way than their competitors.
However, this knowledge isn’t something that can be learned anywhere. In fact, the internet marketing world as a whole if unfortunately filled to the brink with scams and fake learning opportunities (*cough* Google Sniper *cough*)that only end up discouraging and hurting aspiring search engine marketers.
The real key to niche marketing
At it’s core, niche marketing is about finding a market where demand for a product or service is high, but where the competition is low. This applies to virtually any type of niche business, regardless of whether we’re talking about a business that uses SEO or a business that uses any other form of advertizing.
So when it comes to search engine niche marketing, finding a good market to operate in is defined by finding a good keyword to rank for in the search engines. Once again, the keyword needs to have a good amount of searches and a fairly low amount of competition. To do this, many marketers use various tools that track web statistics, the most popular being the google keyword tool.
Once that is done, a niche marketer will proceed to building a site on the chosen topic. Now there are many different things that need to be incorporated into the site to make it easy to position in the search engines. Things like filling out the meta tags the right way, placing the targeted keyword in the title of the page and having the right keyword density on the page are all things that good search engine marketers will have mastered.
Once the site is up and running, SEOs then turn to building backlinks to the page in question. Backlinks are easily the most important factor in determining whether or not a page will rank for a specific keyword. In fact, it is often stated that 95% of the factors that determine the rank of a site is the inbound links it receives. The rest can really make it easier to rank highly, but it isn’t as essential as the backlinks.
How does one learn how to do SEO?
Learning SEO can be a long journey and truly isn’t for everybody. However, the rewards for mastering this skill can be truly unbelievable. Luckily, there are education programs out there like Bring The Fresh that are specifically designed to help people learn this skill. And learning from a good source is absolutely imperative for success to occur. Choosing the right mentor is everything and can determine the difference between success and failure.