Affiliate marketing is the process of referring a buying customer to a product vendor through an affiliate link. If the customer makes a purchase, the affiliate who referred him gets a commission of the sale.
The purpose of an affiliate marketer
Therefore the most important job of an affiliate is to send visitors who are interested in what the vendor is selling to his sales page. That way, all parties have the best chance at getting what they are looking for. The customer gets the product he was looking for, the vendor makes a sale and the affiliate makes a commission.
However, it is important for affiliates to understand that their job isn’t to sell the customer on buying the product. Instead, their job is to sell the customer on checking the product out. Because it might be a good match for whatever problem they are looking to solve.
Leveraging Search Engines
One popular method that affiliates use to promote products as affiliates is by leveraging the inherent power of search engine traffic. By building a webpage and optimizing it in a specific way, google and the other search engines will rank that site and send traffic to it.
These sites are designed to rank for specific keywords in the search engines. However, when it comes to making affiliate sales, not all keywords are created equal. There is a science behind selecting keywords that have a high probability of being lucrative and this is a skill that requires a lot of practice and therefore, trial and error. Yes, even the most skilled affiliates often target keywords that turn out to be duds. But when they do find one that is profitable, they go after it with everything they’ve got.
It’s all about keyword selection
There are many things to consider when selecting a keyword to rank for. First, there has to be a high chance that it will turn out to be profitable. Therefore affiliates often target keywords that are related to a specific product or that center around solving a specific problem.
Then there is the issue of competition. If the first page of google for a certain keyword is completely occupied with large authority sites like Wikipedia and Huffington post, there is little chance that an affiliate marketer with limited resources can get his niche site to rank highly for that keyword.
Now of course the lifeblood of this type of business model is based on the affiliates’ ability to rank sites ad get large amounts of traffic to them. It is necessary to get a site listed at the very least in the top three spots in google to get a decent amount of traffic.
Don’t be fooled, this isn’t as easy but it is worth it
Overall this is a business model that has a substantial learning curve. Those who succeed are the ones who aren’t afraid to try and try again and don’t mind learning new skills. There are courses though like Google Sniper and Bring The Fresh that can greatly help reduce that learning curve but one shouldn’t expect to be making money in their first week or even month.
But the rewards for successfully building niche affiliate sites cannot be overstated. When they are up and running, they generate income on complete autopilot and this can provide the freedom that many people looking to escape the rat race so desperately want.